You’re the one answering emails.

You’re the one figuring out pricing.

You’re the one posting, fixing, following up, planning, adjusting.

Even when things are going well, there’s this constant awareness in the background: If I don’t do it, it doesn’t get done.

Where AI fits in, and Can Help

There’s a lot of noise around AI right now. Some of it makes it sound like you’re about to be replaced, some of it makes it sound like you should be doing everything with it already.

But, Neither of those things are true.

What we’ve found—through our own work and the businesses we support—is something much simpler: AI is a way to take a little bit of the weight off, without giving up control. Not all of it, Not even most of it. Just enough to breathe.

You Still Own the Work

This is what matters. Using AI in your business doesn’t mean handing things over. It doesn’t mean your voice disappears or your decisions get outsourced. If anything, it’s the opposite.

In fact, The first thing I do when I start working with a new marketing client is write what I call an AI constitution. Before anything gets automated or scaled, we define what AI can do, what it shouldn’t do, and where human judgment stays firmly in place.

It’s a way of making sure the business stays the decision-maker, not the tool. AI can move quickly and produce a lot, but without clear boundaries it can just as easily create work that feels off, inconsistent, or disconnected from what actually matters.

Taking the time to set those expectations upfront keeps everything aligned—and it keeps ownership where it belongs.

You decide:

• What gets automated

• What stays fully human

• What gets a starting point vs. what gets your full attention

AI can draft something. It can organize something. It can speed up the parts of the work that drain you.

But it doesn’t decide what your business stands for.
It doesn’t decide how you show up for people.
It doesn’t replace your judgment.

You’re still the one running the business.

A Different Kind of Support

When you’re working on your own (or close to it), support usually means one of two things:

Hiring someone—which isn’t always financially possible yet
Or pushing through—which isn’t always sustainable

AI sits somewhere in between.

It’s not a team member you pay, but it can act like support in small, practical ways:

• Helping you get unstuck on something you’ve been avoiding

• Giving you a starting point instead of a blank page

• Handling repetitive tasks that don’t need your full energy

Those small shifts can change how a day feels and overtime, change how your business runs.

How We Think About It (And Use It Ourselves)

We use AI inside our own work every day inn a way that supports human thinking as opposed to replacing it.

Sometimes it’s as simple as:

• Starting a piece of writing when the words aren’t coming

• Organizing ideas that feel scattered

• Taking something that lives in our head and making it usable

And every time, the same question applies:

Does this make the work feel clearer or heavier?

If it makes things noisier, we step back.
If it makes things clearer, we keep it.

That’s the line.

If this is something you’ve been thinking about—even loosely—we’re starting to share more of how we approach this in real, practical ways.

Not theory. Not hype.
Just what’s actually working, and what isn’t.

A short conversation can often reveal where the biggest improvements are hiding.

Let’s build what’s next.

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Energy flows toward the visible parts of the business. The places where momentum feels exciting and progress feels measurable.

Underneath those goals sits something quieter and more powerful: the structure that allows the business to function every day.

A business operates on layers of needs, much like the hierarchy of human needs described by Abraham Maslow. Each layer supports the next. Stability at the bottom allows everything above it to grow.

When the foundation is strong, progress feels natural. When the foundation struggles, growth becomes exhausting.

This model helps explain why.

Level 1: Basic Function

The business works day-to-day.

Every organization starts here. This layer covers the basic tools that allow work to happen.

• Reliable devices.

• Internet connectivity.

• Consistent software.

• Standard setups for accounts and equipment.

At this level, the goal is simple: work can begin without friction.

Many early businesses operate in an environment where tools appear organically over time. Devices get purchased when something breaks. Accounts get created when someone needs access. Systems evolve without a plan.

The result is a patchwork environment where every small issue interrupts momentum.

Stability at this level creates breathing room. Work begins smoothly and continues without unnecessary interruptions.

Level 2: Security

The business is protected.

Once the tools exist, the next need is safety.

Businesses store information, communicate with clients, and rely on digital systems every day. Security protects those systems and ensures the organization can recover if something goes wrong.

This includes:

• Backups

• Account protection

• Cybersecurity

• Access control

Security transforms risk into resilience. Problems become manageable events rather than business-ending disasters.

A business that knows its systems are safe gains something valuable: confidence in its operations.

Level 3: Collaboration

People can work together clearly.

Organizations grow through collaboration. Teams need shared systems that allow information to move easily between people.

At this level, structure begins to appear inside the business.

• Communication platforms

• Shared documents

• Organized knowledge

• Clear workflows

When collaboration systems are strong, teams move faster with less confusion. Information becomes accessible, decisions become easier, and new employees can join without slowing everything down.

This layer often marks the transition from a collection of individuals working independently to a true organization.

Level 4: Optimization

The business runs efficiently.

With the foundational layers in place, the organization begins refining how work happens.

• Automation enters the picture.

• Processes become streamlined.

• Manual work becomes lighter.

At this level, systems begin returning time to the people who run the business.

Efficiency frees up attention and energy. The organization starts focusing less on maintaining operations and more on improving them.

Level 5: Growth and Innovation

The business creates new value.

The highest layer is where creativity, strategy, and innovation thrive.

• New services.

• New ideas.

• New ways of delivering value.

This level represents the work many founders imagine when they begin their businesses. It is the space where the organization can expand its impact and pursue its vision.

Reaching this layer requires stability underneath it. Each level below supports the one above.

Where Most Small Businesses Get Stuck

Many small businesses spend years navigating the lower layers of the pyramid.

Technology issues.
Disconnected tools.
Operational friction.

These problems absorb time and attention that founders would rather spend on their craft or their clients.

The business still grows, but the process feels heavier than it should.

A stable foundation changes that experience entirely.

When systems work reliably, teams communicate clearly, and the environment feels secure, the organization gains the freedom to focus on its real mission.

Building a Sustainable Business

A sustainable business grows from strong foundations.

With those layers in place, growth and innovation become a natural extension of the work rather than a constant uphill climb.

Most small businesses try to grow before their foundation is stable.

If your systems feel scattered, slow, or harder to manage than they should be, the issue often sits in the lower levels of the hierarchy.

Take a step back and look at your foundation:

• Do your tools work reliably every day?
• Are your systems secure and backed up?
• Can your team collaborate without friction?
• Are processes streamlined and efficient?

If you’re unsure, we help small businesses audit their technology foundations and identify the fastest path toward a stable, scalable environment.

If you’d like help mapping your organization’s hierarchy of needs, reach out. A short conversation can often reveal where the biggest improvements are hiding.

Let’s build what’s next.

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Fred Wilf is the founder and managing partner of Wilftek LLC, a boutique law firm focused on technology, intellectual property, and business law. With over 30 years of experience, Fred has helped individuals and organizations navigate the legal realities of building and protecting meaningful work.

Why Legal Support Matters for Creatives

For artists, designers, writers, and creative entrepreneurs, legal questions often show up at critical moments:

• When you’re signing a contract you didn’t write

• When your work is being licensed, published, or exhibited

• When you need to protect your intellectual property

• When you’re growing from “solo creator” into a business

Too often, creatives are expected to figure these things out alone or only after something has gone wrong. At startWorks, we believe structure is support, and legal clarity is a key part of creative sustainability.

Fred’s Experience in the Art & Creative World

Fred and his team have represented:

• Artists and photographers

• Publishers

• Galleries and museums

His work includes guidance on:

• Copyright and trademark issues

• Publishing and licensing agreements

• Loan agreements

• Contracts of all types

In other words, Fred understands both the legal side and the creative realities of the art world. His approach is practical, thoughtful, and grounded in helping people do their work with confidence.

Fred is also a long-time volunteer with Philadelphia Volunteer Lawyers for the Arts (PVLA), reinforcing his long-standing commitment to accessible legal support for creative communities.

What This Means for startWorks Members

Having Fred as a trusted legal contact means startWorks members have access to:

• Clear, experienced guidance when legal questions arise

• A resource who understands creative work and creative risk

• Support that aligns with long-term sustainability, not short-term hustle

You don’t need to know everything about law to build a creative career — but you do deserve someone in your corner who does.

Building Creative Careers Without Chaos

At startWorks, our mission is to help creatives build careers that last—without burnout, confusion, or gatekeeping. Partnering with professionals like Fred is part of how we make that possible.

We’re proud to welcome Fred Wilf as a trusted resource for the startWorks community—and we’re glad you don’t have to navigate this part alone.

Let’s build what’s next.

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Not just sustainable creative careers—but sustainable systems, support, and people.

That’s why we’re excited to introduce Aaron, the newest member of the inWorks LLC technical team, and a key part of the support ecosystem behind startWorks.

A Different Kind of Background—and a Better One

Aaron’s path into tech support doesn’t look like the traditional résumé—and that’s exactly why it works so well here.

Alongside his role with inWorks LLC, Aaron currently serves as the Environmental Projects Manager at Longview Farm in Chester Springs, PA. His day-to-day work is deeply hands-on and systems-oriented: managing complex environments, maintaining buildings and grounds, documenting biodiversity, and creating digital content that helps tell Longview’s story.

It’s a role rooted in observation, documentation, and care.

Those same skills translate directly into thoughtful, reliable technical support—especially for creatives and small business owners who don’t need more jargon or pressure. They need someone who notices patterns, understands context, and approaches problems calmly.

What Aaron Does at inWorks (and Why It Matters to startWorks)

Through inWorks LLC, Aaron works across our technical services, including:

• Supporting homeIT clients with friendly, judgment-free assistance

• Serving as Tier One Support for startWorks clients

• Actively managing internal tools, workflows, and service standards across the inWorks ecosystem

For startWorks members, this often means Aaron may be the first person you interact with when something isn’t working the way it should.

That matters—because how support feels is just as important as whether an issue gets resolved.

Calm, Clear, People-First Technology

At startWorks, we believe:

• You don’t need to hustle harder—you need better support

• Structure should reduce stress, not add to it

• Technology should work quietly in the background so creative work can stay in the foreground

Aaron embodies that philosophy in his work.

Whether he’s identifying patterns in the natural world or troubleshooting a technical issue, he brings curiosity, care, and a steady, thoughtful approach to every problem. No panic. No judgment. Just practical help, delivered with clarity.

Behind Every Sustainable Creative Career Is a System That Holds It

But sustainability doesn’t happen in isolation—it’s supported by infrastructure, tools, and people who care about doing things the right way.

We’re excited to have Aaron on the team and grateful for the role he plays in supporting the systems that help startWorks members focus on what they do best: making meaningful work.

Welcome, Aaron. We’re glad you’re here.

Let’s build what’s next.

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Work harder.
Post more.
Burn brighter.

And somehow—eventually—it will all work out.

At startWorks, we’ve never believed that story.

As we move into 2026, we’re naming a different truth—one we’ve seen proven again and again through the work of our community, our clients, and our own team:

Creative success doesn’t come from more hustle.
It comes from better support.

That belief is shaping everything we’re continuing to build this year.

startWorks, Defined (and Redefined)

startWorks isn’t just another content account or inspirational brand.

It’s the creative business accelerator of inWorks LLC—a Chester Springs, PA–based enterprise technology company with more than 15 years of experience delivering IT support, SharePoint solutions, and human-centered tech services for small businesses and creators.

Check out inWorks LLC Publications!

inWorks LLC Notes & Observations

inWorks LLC Official Newsletter

By Ilya Lehrman

We exist for the creative founders, small business owners, and independent professionals who want sustainability, not glorifying burnout. Growth that actually fits their lives.

In 2026, we’re stepping fully into that role.

A Storytelling Hub for the Entire inWorks Ecosystem

This year, startWorks becomes the connective tissue across everything we do at inWorks LLC.

Think of each initiative as a client we’re genuinely excited to help win—and startWorks as the place where those stories come together:

• Helping creative founders grow, get funded, and build capacity

• Showing how homeIT removes everyday tech stress from real lives

• Demonstrating the ROI and cultural impact of intranetValet

• Spotlighting community-centered projects like

VISIT LONGVIEW FARM

2025 Recap | Thank You

Happy New Year…

Read more

3 months ago · 1 comment · Leah

What You’ll See From startWorks in 2026 🎥

We’re shifting from “posting to post” to building a discoverable, participatory presence—one designed around how people actually learn, search, and connect today.

Expect more:

🔹 Video-first content
Reels, behind-the-scenes clips, tutorials, explainers, and Q&As that make complex ideas feel accessible and human.

🔹 Interactive conversations
Posts that invite questions, tags, shares, and dialogue—because growth doesn’t happen in isolation.

🔹 Member & project highlights
Real stories from people doing the work, navigating the challenges, and building something sustainable.

🔹 Actionable insights
Practical guidance for creative professionals and small business owners who want clarity—not hype.

This content is designed to actually help those consuming and making it become more discoverable in today’s technological environment.

Being Found Where Creativity Lives

In 2026, visibility is about showing up in the right places, with the best clarity.

That means startWorks will live where our audience already is:

• Instagram & TikTok for storytelling and education

• AI-powered search for discoverability and clarity

• Social and creative communities where trust is built over time

  The goal is connection, trust, and long-term growth.

The Bigger Picture

At inWorks, we believe technology should support people (Crazy concept, right?)

startWorks exists to prove what’s possible when creatives are given:

• Structure without rigidity

• Systems without gatekeeping

• Support without shame

So as we step into 2026, we’re calling it what it is:

If you’re here to grow thoughtfully, sustainably, and with support, you’re in the right place.

Let’s build what’s next.

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This post-holiday period is your opportunity to reset, refocus, and prepare your business for a successful new year.

At startWorks, we help small businesses move from reactive decision-making to intentional growth. Here’s how to use the post-Christmas season to set your business up for long-term success.

Step 1: Review the Holiday Season Performance

Before jumping into new goals, take time to review how your business performed during the holidays.

Ask yourself:

• What products or services performed best?

• Where did operations feel strained or disorganized?

• Did marketing efforts generate measurable results?

• What customer feedback stood out?

A post-holiday business review helps identify patterns you can build on — and inefficiencies you can fix — before they become recurring problems in the new year.

Step 2: Reset Business Systems and Operations

January is an ideal time to improve the systems that support your day-to-day work.

Many small businesses experience unnecessary stress due to:

• Disconnected tools and platforms

• Scattered files and documentation

• Inefficient communication processes

• Outdated technology or workflows

Cleaning up systems early in the year saves time, reduces errors, and creates a more stable foundation for growth. At startWorks, system clarity is a core focus because strong infrastructure allows businesses to scale sustainably.

We are powered by inWorks LLC, an enterprise IT support company that has been delivering top of the line system and operations support to businesses of all sizes for over 15 years. If anyone can help you streamline your systems for a bigger and better year, it’s us!

Call 267-857-8066 today for a free consultation!

Step 3: Organize Financial Records and Plan Ahead

The start of the year is also the right time to get your financial house in order.

Key actions include:

• Organizing income and expense records

• Reviewing bookkeeping accuracy

• Reconciling bank and credit accounts

• Preparing documentation for tax season

When financial organization is delayed, tax preparation becomes rushed and stressful. Early planning gives you better insight into cash flow, expenses, and overall business health.

Step 4: Tax Readiness for Small Businesses

Tax season can be overwhelming — especially for small business owners managing everything themselves. Preparing early allows you to avoid surprises and make informed decisions throughout the year.

Tax readiness includes:

• Confirming required documentation is complete

• Understanding upcoming deadlines

• Reviewing deductions and prior-year filings

• Planning ahead for quarterly or annual obligations

Approaching taxes proactively helps reduce risk and supports better financial planning.

How startWorks Supports Tax Assistance for Members

StartWorks provides members access to tax assistance from our accounting expert, Jeremy, who understands the needs of small businesses.

This support helps members:

• Navigate tax preparation with confidence

• Ask the right questions before deadlines

• Stay organized and prepared year-round

Rather than scrambling during tax season, businesses can rely on expert guidance as part of their ongoing support through StartWorks.

Step 5: Set Clear, Achievable Business Goals

Once systems and finances are in order, it’s time to set priorities for the year ahead.

Instead of overwhelming resolutions, focus on:

• One operational improvement

• One financial goal

• One growth or marketing objective

Clear, realistic goals supported by strong systems are more effective than ambitious plans without structure.

Start the New Year With Confidence

The end of the Christmas season doesn’t have to mean burnout or uncertainty. With thoughtful planning, organized systems, and early tax preparation, small businesses can enter the new year with clarity and confidence.

StartWorks is here to support small business owners with practical solutions, expert guidance, and resources designed to help you move forward — not just survive, but grow.

If you’re ready to prepare your business for the year ahead, StartWorks is ready to help.

✨ Our mission for 2026?
Make it the Year of the Creative Entrepreneur — and help you get the funding, visibility, and support you deserve.

Let’s build it together.

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🎨 Artist Grants & Creative Opportunities

1. NEA: Grants for Arts Projects — Federal Arts Funding

One of the biggest sources of U.S. arts funding, the National Endowment for the Arts (NEA) has two major grant cycles in 2026:

• Part 1 (Intent to Apply): Feb 12, 2026

• Part 2 Submission Deadline: Feb 25, 2026

• Second Cycle: July 9 – July 21, 2026
  📍 These deadlines are for project grants supporting wide-ranging art disciplines. NEA Grants for Arts Projects – official deadlines and requirements

Tip: Start your Grants.gov/SAM.gov registrations early — they take time.

2. Innovate Grant — Quarterly Artist Funding

• Deadline: December 11, 2025 (usually recurring quarterly)

• Awards include up to $1,800 for visual artists and photographers.
  📍 Great for emerging or mid-career artists across media. FALL 2025 Innovate Grant overview and deadline reminder

3. CatchLight Global Fellowship

• Deadline: December 15, 2025

• Fellowships of ~$30,000 for documentary, photography, and media storytellers.
  📍 A strong opportunity for artists whose work engages global social narratives. CatchLight Global Fellowship deadline and details

4. Atlanta Contemporary Nexus Fund Grants

• Deadline: December 15, 2025

• Ten grants of ~$6,000 support project-based work in and around Atlanta.
  📍 A regional opportunity with meaningful awards for project realization. Nexus Fund award details and deadline

5. Artist Trust (Washington State) – GAP Grants

• Deadline: June 22, 2026

• $1,500 unrestricted grants for artists of all disciplines (Washington state).

  
  📍 Excellent for continuing or launching new project work. Artist Trust GAP grant details and deadline

6. Creative Capital and Rolling Opportunities

Not all deadlines are fixed — organizations like Creative Capital list rolling grant and residency opportunities, including emergency relief and arts residencies.

📍 Rolling means you can apply year-round. Creative Capital artist opportunities page

💼 Small Business Grants & Funding Resources

1. U.S. Chamber of Commerce Grants & Programs Directory

This comprehensive guide links to 100+ small business grants, loans, and support programs ranging from federal funding to private grants.
📍 Bookmark this resource and filter by industry, region, and eligibility. Chamber’s small business grant guide

2. Queer Business Alliance + Breva Thrive Grants (LGBTQ+-Inclusive)

• Breva Thrive Grant: Quarterly applications; Q4 deadline: Oct 31, 2025

• Other microgrant programs: rolling deadlines
  📍 Useful options for LGBTQ+ entrepreneurs and small business owners. LGBTQ+ small-business grants overview

9. Amber Grant (for Women-Owned Small Businesses)

This monthly award of $10,000 with a year-end larger prize is open throughout 2025.
📍 Monthly application cycles mean you can apply now for future months. Overview of Amber Grant opportunities for women entrepreneurs

🗓 How to Stay on Track

• Set alerts or use a planner: Many funders update deadlines yearly, but platforms like Artwork Archive and Mid-America Arts Alliance maintain rolling lists of opportunities. Artwork Archive+1

• Start early: Federal or large-scale grants can take weeks to prepare; register with Grants.gov, SAM.gov, and organization portals ahead of time.

How startWorks Helps You Secure Funding in 2026

At startWorks, we know that grants and funding opportunities can feel overwhelming — especially when you’re already juggling the day-to-day work of creating, building, and running your business. That’s why we’re here to make the process easier, clearer, and more strategic.

Whether you’re an independent artist applying for project support or a small business owner seeking capital to scale, startWorks offers hands-on guidance every step of the way:

• Grant Matching: We help identify which opportunities align with your goals, discipline, and business stage.

• Application Support: From narrative writing to budgets and work samples, we help you assemble a polished, compelling submission.

• Portfolio & Pitch Development: We ensure your digital presence — website, artist statement, branding, and messaging — matches what funders look for.

• Deadline Tracking & Strategy: We monitor upcoming cycles so you never miss a window of opportunity.

• Business Planning & Operations Support: For small businesses, we help build workflows, systems, and documentation that support long-term growth.

startWorks is dedicated to championing small businesses and independent artists because we believe creativity and entrepreneurship are the backbone of resilient communities. And with new deadlines, expanded grant programs, and a rapidly shifting creative economy, 2026 is shaping up to be the perfect year for creative entrepreneurs to thrive.

✨ Our mission for 2026?
Make it the Year of the Creative Entrepreneur — and help you get the funding, visibility, and support you deserve.

Let’s build it together.

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And if you’re an entrepreneur, this season can hit a little differently.

You scroll, and suddenly everyone looks more successful.
You sit down to rest, and your brain whispers that you should be doing more.
You look at your goals, and instead of feeling inspired, you feel behind.

If that’s where you’re at this week, let me offer you something gentler.

You’re not behind.
You’re not failing.
You’re simply human — and you’ve been carrying a lot.

And sometimes the only way to quiet the noise is to shift your focus from what feels heavy… to what’s quietly been holding you together.

So instead of the usual “list what you’re grateful for,” here’s a version specifically made for the messy, beautiful life of being a business owner. These are:

10 Things Entrepreneurs Forget to Be Thankful For

The real gratitude list — the one that actually matters.

1. Slow seasons

Not because they’re fun, but because they give you clarity you don’t get when everything is moving too fast.

2. Clients who challenged you

The ones who pushed you just far enough out of your comfort zone to make you grow.

3. The days where everything fell apart

Those days built resilience, confidence, and problem-solving skills in a way success never could.

4. Your first drafts & first attempts

Even when you hated them, they taught you how to start — and starting is everything.

5. Projects that didn’t go the way you hoped

Because they freed you up for something better aligned.

6. Good feedback

The kind that reminded you you’re actually good at what you do.

7. Hard feedback

The kind that stung but sharpened your craft.

8. People who referred you quietly

A small gesture for them, a lifeline for you.

9. Your capacity to keep learning

You’ve adapted to changing platforms, client needs, systems, and skills — and you rarely give yourself credit for it.

10. The version of you who started this

They were scared, inexperienced, and unsure. But they said yes anyway. That courage deserves recognition.

And when you see all of that laid out… the heaviness of this season can sometimes loosen its grip.

You’ve been doing more than you think. You’ve grown more than you realize. And you’re not as “behind” as your brain likes to tell you.

So in the spirit of gratitude — the real kind, the unpolished kind — here’s something else you may not have said yet this season:

Thank you to the people who supported you.
Whether they hired you, encouraged you, shared your work, or simply believed in your potential, they played a part in the year you’ve had.

And if you want to express that without spending hours writing the perfect message, here’s something you can use:

A Client Appreciation Message You Can Copy + Paste

(A natural extension of the gratitude you just reflected on.)

Short + Sweet (DM or email)

Hi [Name],
As we head into Thanksgiving, I just wanted to say how grateful I am for you. Thank you for trusting me and being part of this business’s journey. I hope you have a restful, joy-filled holiday.

Social Caption Version

Feeling extra grateful this Thanksgiving for the clients, collaborators, and creatives who make this work possible.
Thank you for trusting me, challenging me, and being part of this business. Here’s to ending the year strong — and doing it together. 🤍

Newsletter Version

Subject: With Gratitude

As Thanksgiving approaches, I want to pause and say a genuine thank you.
Whether you’ve worked with me directly, shared my work, referred a friend, or supported from afar, you’ve played a meaningful role in shaping this business.

This season can feel heavy in entrepreneurship, but your trust and connection make it lighter.
Wishing you rest, joy, and a holiday full of good things.

From startWorks & inWorks LLC — Thank You

As we wrap up this season of reflection, we want to say a genuine thank you to you — our readers, our clients, our collaborators, and the creatives who show up in this space with honesty and ambition.

You’re the reason this work matters.

Every time you read a post, implement a strategy, share our content, trust us with your business, or simply come back for more — you’re helping build a community of entrepreneurs who believe in doing work with clarity, courage, and intention.

We don’t take that for granted.

From all of us at startWorks and inWorks LLC, we’re grateful for you, inspired by you, and proud to support the work you’re building.

Wishing you rest, warmth, and a Thanksgiving season full of good things.

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To sustain their work as an independent, artists and creators must navigate marketing, pricing, contracts, and financial planning — roles that are often far, far away from their creative identity.

The Tension Between Creativity and Commerce

For many creative business owners, the necessary structures that make a business run — like, budgeting, promotion, logistics — can pull energy away from the act of making, of creating.

There is a natural resistance to frameworks that seem to quantify or make a commodity of your own personal creative expression. The result is a tension that all artists have felt before: artists want their work to sustain their lives. but they do not want to lose integrity in their work or the spontaneous timeline that they create in. They want to keep it organic.

This is not an ambition problem; it’s generated from a deep understanding within the artist of what they know their creativity needs to thrive. Structures can feel restrictive when it is not designed with the artist in mind.

Building Support That Respects The Artist’s Identity

Rather than expecting artists to adopt a rigid business system, we can help them build frameworks that support their creativity. Our model offers practical tools in planning and financial organization, that can be configured on an as-needed basis to respect and honor the creative process. StartWorks is ready to take on whatever burdens the artist, so that they can do their craft.

We work with artists to develop sustainable ways of working that does not compromise their identity or independence.

The goal isn’t to transform artists into traditional business owners, but to help them find balance and the freedom to create — supported by systems that make their work viable in the long term.

Redefining Creative Growth

True creative entrepreneurship never has to mean ‘selling out’. It can mean creating with stability, clarity, and purpose.

When the business side of art is handled with care and understanding, it becomes a foundation rather than a distraction.

startWorks exists to help artists grow on their own terms — blending creativity and strategy in a way that keep the creation at the center.

Build Without Breaking What Makes You

If you have ever felt overwhelmbed by the business side of your creative work — you are not alone, and you are not wrong for feeling that way.

At startWorks, we see you. We understand that your art is more than a product — it is a reflection of your identity, your values, and your voice. That’s why we’re committed to building systems that support your growth without compromising your creativity.

You don’t have to become someone or something else to succeed. You do not have to trade your passion for profit.

You can build something sustainable, meaningful, and entirely your own — With the right tools, the right support, and a community that gets it.

Let’s Redefine What It Means to Grow as a Creative

Let’s build businesses that feel like extensions of our art — not distractions from it.

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We are here to help you do what you do best. If you have any questions or concerns, you can find us at The Longview Gallery every Friday for “Work from the Office Fridays” or stop by any Wednesday during Office Hours with our IT team. We’re always ready to help troubleshoot and answer any questions you may have.

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In a world where “independent” often feels synonymous with “isolated,” startWorks is proving that solo doesn’t have to mean alone. Our creative community thrives on the belief that collaboration—not competition—is the real key to sustainable success for artists, makers, and entrepreneurs.

At startWorks, we’ve seen firsthand how referral networks, mutual promotion, and strategic partnerships create a vibrant ecosystem where everyone benefits. When one of us grows, we all grow.

The Power of Creative Collaboration

The traditional freelance model can be lonely. But within a connected ecosystem like startWorks, collaboration fuels visibility, opportunity, and innovation.

Members naturally refer one another to clients, tag each other on social media, and share skillsets across disciplines—from upholstery to photography, design, and marketing.

These organic connections transform work from a solo grind into a shared creative movement.

Mutual Promotion in Action

We love seeing partnerships come to life across our network. For instance, Visit Longview Farm is a frequent collaborator and source of cross-promotion for our members’ work and startWorks as a whole.

We share a home, but our spirit of teamwork showcases how local creative businesses and event spaces can uplift each other through shared visibility.

Similarly, Muse Artisan Boutique has been an inspiring example of collaboration, featuring events from the artists who have been featured the Longview Farm Gallery while connecting them to new audiences in the region’s thriving arts scene.

And within our own community, the synergy is unmistakable. Patrick from FYBR Arts, a startWorks member with over 35 years of experience in master reupholstery, regularly works with fellow members and local partners to bring sustainability and artistry to furniture restoration. His presence in our space is a daily reminder that craftsmanship and community go hand in hand.

Why This Model Works

When independent creatives build together instead of apart, we create something far more resilient than a network—it’s an ecosystem. Every collaboration strengthens our collective reputation, broadens our reach, and deepens the pool of shared knowledge and resources.

The future of independent work is not about going it alone. It’s about forming creative ecosystems that empower each member to thrive through connection, collaboration, and community.

So whether you’re a maker, designer, or small business owner, startWorks is here to remind you: you don’t have to do it all by yourself. Let’s grow—together.

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The holiday season can be a magical time, but for small business owners, it can also be the most stressful time of the year. Between managing your inventory, launching seasonal promotions, and trying to enjoy the season as a normal person, you also feel the pressure of competing with big box stores and online shopping; it’s easy — and normal — to feel overwhelmed.

However, the holidays should be joyful - and they can be productive at the same time!

Below, find a survival guide packed with practical tips to help entrepreneurs stay focused, less stressed, while making the most of the holiday season.

Start With Strategy

Before diving into your holiday rush, we can take a moment to plan. Starting now, well before the pressures of Black Friday and Christmas shopping takes over, will help you feel more prepared in the long run.

Set clear goals — Whether you want to hit a revenue target, launch a new product or platform, or want to feel justified in taking a few days off to recharge.

• Start with a holiday season planner to map out your campaigns, shipping deadlines, and block off the days you will take off (because you deserve time to rest!)

• Prioritize tasks that will help you drive the most impact to your goals. Not everything has to be done at once.

• Delegate early with hiring seasonal help, outsourcing business support, or automating seasonal email marketing

🎁 Interested in guidance with a Holiday Business Planner? Comment ‘START’ below!

Prepare Your Products Like a Pro

Having inventory issues is a one-way ticket to turning your holiday cheer into total chaos. You can get ahead of the rush by reviewing your stock and ordering anything you may need — early.

• Bundle products into gift sets to increase your average order value

• Highlight your bestselling products to create urgency with limited time offers and promotions

• Communicate your shipping cutoffs clearly and early on your web and social platforms.

Market Smarter, Not Harder

Your holiday marketing does not have to be overwhelming. With a little bit of preparation, you can stay visible all season without burning yourself out.

• Schedule your social media campaigns in advance using features on Buffer, Meta business Suite, or Canva.

• Use seasonal visuals and hashtags to reach your target audience. #ShopSmall, #HolidayDeals, #GiftLocal

• Reward your loyal customers with exclusive discounts or early access to seasonal stock.

Protect Your Peace

You business (and you) needs YOU at your best — so do not forget to take care of yourself

• Block time off in your calendar to do anything but working — even if it is just for a few hours

• Set boundaries with clients and customers (response times, order deadlines, shop hours)

• Practice quick stress-relief techniques like gentle yoga, meditation, or journalling.

You cannot pour from an empty cup, especially during the holidays.

Celebrate Your Customers

The holidays are a great time to build deeper connections with your community!

• Host an in person event to showcase your products and celebrate in a casual manner!

• Share behind-the-scenes moments on social media — decorating, packaging, or team traditions

• Send handwritten notes or small gifts in orders to loyal customers to show appreciation

📸 Tag startworksIt on instagram in your holiday posts for a chance to be featured!

The holiday season doesn’t have to be a hustle — it can be a time of growth, gratitude, and connection. With a little planning and a lot of heart, small business owners can thrive during the busiest time of the year.

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The difference between a brand that grows and one that plateaus often comes down to how well it understands its audience data.

At startWorks, we’ve seen firsthand how analytics can transform guesswork into growth. That’s why we developed our Strategic Analytics Tracker, a data-based content planning resource supported by Copilot, to help you plan smarter, not harder.

Making Sense of Your Metrics

Every social media platform gives you numbers — impressions, engagement rates, link clicks, follower counts. But numbers alone don’t tell you much unless you know what to look for.

Start by asking the right questions:

• When is my audience most active?

• What types of content spark the most engagement?

• Which posts actually convert views into action?

With these questions guiding your strategy, analytics become a roadmap instead of a report.

Our Strategic Analytics Tracker organizes your data across platforms, helping you spot trends that matter. Whether you’re tracking engagement over time or measuring audience growth by content type, our tracker helps you visualize progress — and identify what’s working.

Analytics aren’t just about numbers; they’re about behavior. And understanding that behavior is how you make your next campaign more intentional, targeted, and impactful.

💡 Interested in using the Strategic Analytics Tracker for your own content planning?
Reach out to our team at startWorks to learn how you can access the tool and start using data to guide your creative strategy. Contact us here →

🔒 Ready to Go Deeper?

👀 Want to know how to turn your data into direction?
That’s what the next part’s all about.

→ Keep reading for our full deep dives, practical examples, and smart ways to stay ahead—upgrade your membership to unlock the full post. You’ll also get access to our exclusive archive and new posts every week!

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Let’s be honest — most of us didn’t start our creative business or freelance career because we love spreadsheets (I mean, I do, but I have a feeling I am in the minority here).

But time? It’s the one resource we can’t get enough of. Whether you’re running a small business, managing multiple clients, or balancing creative projects with admin work, keeping track of where your hours actually go can be a game-changer.

That’s where ManicTime comes in.

When our Team member Aaron tried it, he summed up his experience in one sentence:

Unlike most time trackers, ManicTime works in the background. It quietly records what apps you’re using, what documents you’re editing, and how long you’re on each project — without you needing to start and stop timers. It’s time tracking for people who forget to time track.

Aaron had tried everything before — manual timers, planners, you name it. But ManicTime simplified the whole process:

“It’s so, so easy. It tracks everything you’re doing on your laptop, but then it also gives you the option of, let’s say I went out in the field and did something — I can go back to that day and block out that time and still tag it with whatever task I was doing, charge it as billable, and then at the end of the day you can sort all of your tasks by billable or non-billable.”

For artists, it means finally being able to show clients how long that “simple” design tweak really took.
For freelancers, it means you can price your projects with confidence.
For entrepreneurs, it’s insight into your daily workflow — where your focus thrives and where it leaks away.

Here’s why we like it for startWorks users:

• Automatic Tracking: No more interruptions to hit “start” and “stop.”

• Offline Capability: Keeps tracking even when you’re working in remote areas or sketching offline.

• Privacy-Focused: All data stays on your device unless you choose to sync it — perfect for those who value digital independence.

• Insightful Reports: Visual timelines help you see your productivity patterns (and procrastination moments).

In short: if you’ve ever looked up from your workday wondering, “Where did my time go?” — ManicTime can tell you.

🔒 Ready to Go Deeper?

👀 Want to know how we use that data to actually make more time — not just track it?
That’s what the next part’s all about.

→ Keep reading for our full deep dives, practical examples, and smart ways to stay ahead—upgrade your membership to unlock the full post. You’ll also get access to our exclusive archive and new posts every week!

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If you have attempted any business venture in the past, you’ve probably heard these three words thrown around — branding, marketing, advertising.

But does anyone know what they really mean for you, or your business? Do you need all of them? What should come first when you are focusing on getting your ideas off of the ground?

Let’s cut through some of the noise and understand these pillars of business promotion.

Branding: Who You Are

Branding is the soul of what you are doing.

It is not only your logo, your colors, or your typography — it should encapsulate the feeling you want people to get when they see what you have made. It is your story and should explain your values, why you do what you do.

For independent creators or founders, branding should start with clarity:

1. What do you stand for?

2. What do you want people to feel when they experience your work or your product?

3. How do you want to be remembered?

Once you know the answer to those three questions, every decision you make regarding creation starts to make more sense to you and to your audience.

Marketing: How You Connect

Marketing is how you share your story.

It is the bridge between you and the people who love what you do — But first they have to know that you are out there!

For small businesses and artists, marketing doesn’t have to mean huge campaigns, it should be revolving around the most real way to communicate your value to your target audience.

This could mean:

• Building an email list

• Telling your story through short-form video (this is also sometimes called ‘anchor content’

• Showing your creative process online

• Collaborating with others who share your audience

The goal with marketing should always be to connect deeper into your audience.

Advertising: How people find out about you

Advertising is what happens when you invest in visibility.

It is the paid side of marketing: running social ads, boosting posts, or sponsoring content to reach new people.

But, if your branding and marketing aren’t clear first, advertising won’t fix that; it will just muddy the signal more.

🔒 Ready to Go Deeper?

👀 Want the to learn how each aspect works together, especially for teams of one?

→ Keep reading for our full deep dives, practical examples, and smart ways to stay ahead—upgrade your membership to unlock the full post. You’ll also get access to our exclusive archive and new posts every week!

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October 1st, 2025 marked four years since the soft launch of art|Works Initiative. The spark in the pot that would eventually grow into what we now know as startWorks!

2021 feels like eons ago. I am sure many share that sentiment.

For reference, in 2021, I was 17 years old and a senior in high school… so…

When we began as art|Works, our mission was to give independent artists the support they needed to thrive. We focused on bridging the gap between creativity and sustainable productivity to reach a version of life where artists weren’t just surviving but thriving.

Over these four years, we’ve seen transformation not only in the artists we serve, but in ourselves!

✨ From art|works to startWorks

First and foremost, our team grew! That is why I am here, writing to you right now! Not only that, our understanding of what our community needs developed. This growth led us to reimagine our identity and expand our vision.

We no longer only serve artists, but entrepreneurs, micro business owners, startups, and anyone who needs help getting off the ground. Today, as startWorks, we are proud to stand as a hub of resources where our community can access support that is practical, innovative, and tailored to them.

✨ Evolving resources

We have adapted to shifting trends in business, social media, and technology to ensure our support always stays relevant. We are proud to promote our financial, marketing, and technological support to all of those who need it. Our team of experts is always innovating to bring the best and the brightest to our clients.

✨ Community impact

Through every stage, one thing has remained constant: our belief in the power of creativity to change and enrich lives and communities.

We have seen artists elevate their ‘side hustles’ into sustainable businesses, small ventures find new audiences, and connections blossom into collaborations that inspire us every day.

Looking ahead…

Four years ago, art|Works was an idea taking root in the ground. Today, as startWorks, we are more energized than ever to continue building, adapting, and championing the people we serve.

As we celebrate this milestone, we want to thank every artist, entreprenuer, partner, team member, and supporter who has been apart of our journey. We never would have started without you!

Here’s to four years of growth and to many more ahead. Let’s keep building, creating, and starting, together.

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We didn’t set this goal. The gods of influencing did.

Apparently, in order to share the very products that keep our experts running smoothly—our favorite tools, studio gadgets, and little lifesavers—we have to cross the mystical threshold of 1,000 Instagram followers.

Why? Because that’s the key to the Amazon Influencer Program—and that’s where we can finally link you straight to the items that make our lives (and hopefully yours) easier, prettier, and more fun.

We’re not talking about random “TikTok made me buy it” fluff. We mean the actual things we swear by:

• The computers that fuel our hours of designing.

• The external hard drives that we trust with our lives.

• The planners we just keep buying.

This isn’t a vanity metric. It’s the one silly-but-real requirement standing between us and the chance to share our secret arsenal with you.

So here’s the ask: follow us on Instagram and bring a friend (or three). Tag them. Text them. Whisper it to your barista.

👉 Follow us here

Follow Us Today!

Let’s cross the threshold together. The moment we hit 1,000, the gates open—and the product recs start flowing.

Thanks for helping us appease the algorithm gods. We can’t wait to spill our favorite finds.

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The biggest unanticipated struggle that we hear from artists, entrepreneurs, and business owners is that they did not expect to have to become content creators to promote their product. However, having a social platform can pay off in a relatively easy and passive way.

Two Programs, Two Paths, One Revenue Opportunity for startWorks Creators

If you have every recommended a favorite notebook, laptop, or art kit to your audience or peers — you have already done the hardest part of affiliate marketing: sharing what you love. Luckily for you, Amazon has provided two different ways to turn that into income.

A quick word before we dive in:
We know Amazon’s track record isn’t exactly saintly—warehouse working conditions, small-business pressure, billionaire joyrides to space…the list goes on. We’re not here to canonize Jeff Bezos or pretend that giant corporations are models of ethics.

But here’s the thing: if billionaires are going to keep slicing themselves a bigger piece of the cake, there’s no harm in grabbing a fork and taking a bite ourselves.

Think of this less as “supporting Amazon” and more as “recycling their crumbs into fuel for independent artists and entrepreneurs.”

So, with that spirit of resourceful rebellion, let’s talk about how to use Amazon’s own systems—the Affiliate and Influencer programs—to funnel a little of their money back to the people actually creating value.

1. The Amazon Associates (Affiliates)

The classic option

What it is
A free program where you earn a commission when someone buys through your unique Amazon link.

Key Perks

• SiteStripe Link Tool: While logged in, click the Amazon toolbar to instantly create a trackable link for any product.

• 24-Hour Cookie + 90-Day Cart Rule: If they click your link and purchase within 24 hours (or add to cart within that window and buy within 90 days), you get paid—even if they buy something totally different.

• Monthly Payouts: Direct deposit or gift card after you hit $10.

Who it fits

• Writers & bloggers sharing resource lists

• Service businesses recommending gear to clients

• Anyone who wants a low-barrier side income without needing a social-media following

2. Amazon Influencer Program

Affiliate with a branded storefront.

What it is
A curated Amazon page with your name or brand on it—think mini online shop.

Key Perks

• Custom Storefront URL: All your recommended products in one place (e.g., amazon.com/shop/StartWorks).

• Shoppable Livestreams & Videos: Post demos or studio tours directly on Amazon.

• Same Commissions as Associates: You still earn 2.5–10% depending on category.

Who it fits

• Creators with an engaged following on Instagram, TikTok, YouTube, or Facebook (Amazon checks your socials for approval).

• Visual storytellers who want a “one-link” destination for gear, supplies, or gift guides.

Can You Be in Both?

Yes—and many StartWorks clients should.

• Dual Enrollment = Maximum Reach. Use Associates links in blog posts, newsletters, intranet marketplaces, and email footers.

• Influencer Storefront = Social Hub. Send Instagram or TikTok audiences to a single curated shop.

Why You Should Care

• Passive Revenue for Passion Projects. Recommend the equipment you already use in your studio, workshop, or office.

• Built-In Trust. Your audience already looks to you for guidance—monetize that without selling anything new.

Even a few strategic links can add up. An $800 HP laptop at a 2.5% commission nets ~$20. Multiply that by a steady trickle of sales—plus all the unrelated items people toss in their cart—and you’ve got a new income line.

🔒 Ready to Go Deeper?

👀 Want the real playbook for weaving these programs into your business ecosystem—without feeling pushy?

→ Keep reading for our full deep dives, practical examples, and smart ways to stay ahead—upgrade your membership to unlock the full post. You'll also get access to our exclusive archive and new posts every week!

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Whether you are a creative professional, an entrepreneur, a small business owner; chances are you have encountered the need to make a design. Social media graphics, event flyers, email headers (and footers), maybe even your own logo.

There are two big players in the world of digital design: Canva and Adobe Express. Both provide framework to make designing simple, beautiful, and accessible. However, how do you know which one is actually worth your time?

We’ve broken down both design interfaces into simple guides to help you choose the tool that matches your needs.

Canva: The Crowd Favorite

I love Canva. Desperately. Here at inWorks LLC and The Longview Farm, we use Canva almost exclusively, and that’s my fault.

From the 2010’s on, Canva has become the household name in DIY design because it’s easy, even for those with little to no design background. And, because it is so popular, there is a huge online community that shares tips and tricks and hidden secrets that you can leverage.

✅ Pros

• Ease of Use: Canva’s interface is built for beginners. Drag-and-drop, type-and-click—if you can use PowerPoint, you can use Canva.

• Template Library: Thousands of pre-made templates for social posts, presentations, resumes, menus, and more. You’ll never have to start from a blank page.

• Free Version Strength: Canva’s free plan gives access to tons of tools, fonts, and templates, making it genuinely usable without upgrading.

• Collaboration Features: Multiple people can edit the same design in real time, making it a great option for teams.

❌ Cons

• “Canva Look”: Because templates are so widely used, designs can start to feel repetitive or generic if you don’t customize them heavily.

  • Once you get to know Canva, you will see it everywhere. If you aren’t building designs from scratch, it’s pretty easy to peg a template from a mile away.

• Limited Advanced Tools: Canva is fantastic for quick designs, but if you need precision control (custom shapes, advanced layering, or unique typography), you’ll hit walls.

• Locked Assets: Stock photos, premium elements, and certain features (like resizing designs) require Canva Pro.

Best for: People who need fast, accessible design tools—especially small businesses, solo entrepreneurs, and content creators.

Adobe Express: Digital Designs Sleeping Giant

The reason we use Canva almost exclusively here is because I took one look at Adobe Express and decided I didn’t like it. Like, at all. Maybe it is my overly loyal spirit, but once it took more than two seconds to figure out, I was back to Canva.

However, as mentioned above, the Canva look really started to get to me. During our rebrand, the point was the look different, to appear as unique as our services are; so, why was our designing so generic. I’ve recently started diving into Adobe Express, and I like what I’ve found.

Adobe Express (formerly Adobe Spark) often gets overshadowed by its heavyweight siblings—Photoshop, Illustrator, and InDesign. But it has its own lane: a simplified, browser-based design tool that integrates beautifully with the Adobe ecosystem.

✅ Pros

• Adobe Ecosystem: If you already use Creative Cloud, Adobe Express plays well with the rest of the suite. Fonts, libraries, and assets can sync seamlessly.

• Brand Control: Adobe Express shines when it comes to locking in brand colors, fonts, and logos—perfect for maintaining consistent identity.

• Premium Assets: With access to Adobe Stock photos and Adobe Fonts, the design quality can feel more elevated.

• Flexibility: Though not as feature rich as Illustrator, it provides more control than Canva when it comes to layout precision and customization.

❌ Cons

• Learning Curve: The interface is less intuitive than Canva, especially for true beginners. It feels like a “lite” version of Adobe tools, which might be intimidating at first.

• Weaker Free Plan: Adobe’s free version is more limited—you’ll hit paywalls quickly for assets and features.

• Niche Factor: If you’re not already in the Adobe ecosystem, Adobe Express might feel unnecessary compared to Canva’s simplicity.

Best for: People who need brand consistency and higher-quality assets, or anyone already using other Adobe products.

The Verdict

Both tools are excellent, but they serve different audiences:

• Choose Canva if you want quick, approachable design with minimal effort. It’s unbeatable for speed and collaboration.

• Choose Adobe Express if you care about brand polish, already use Adobe tools, or need to step up from Canva’s “template” look.

👉 My advice? Start with Canva if you’re brand new to design. If your business grows and you need more control—or you’re already paying for Adobe Creative Cloud—try Adobe Express.

🔒 Ready to Go Deeper?

Want to get the specific notes and How To’s when it comes to Canva’s approach to social media marketing?

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We make sure that your finances don’t get in the way of your creativity or growth.

Our Exciting News

We are thrilled to share that Jeremy, our in-house financial expert, is now officially certified in both bookkeeping and tax preparation for our startWorks members’ convenience.

Now, startWorks members have even more access to comprehensive financial support within our own community.

What This Means For You

For anybody, managing money can feel overwhelming. For most, tax season risks ending in stomach ulcers.

For our members who are balancing work, clients, creativity, and everything else that comes with running a small business, we know that bookkeeping and tax prep are the least desirable thing on your to-do list.

With Jeremy’s certifications, members can now count on us for:

1. Stress-Free Bookkeeping

• From transaction tracking to monthly reconciliations, we will keep your records clean and up-to-date.

2. Tax Preparation

• Jeremy is certified to prepare taxes, help you navigate deadlines, deductions, and compliance so that you can enter April confident.

3. QuickBooks Online Guidance

• Whether you need setup, consulting, or regular reporting, we’ll help you get the most out of your financial tools.

4. Tailored Support

• We know that every member has a unique situation. Jeremy takes the time to provide personalized solutions to fit all of your needs.

Why Members Love Our Financial Services

When you are a startWorks member, you don’t just get a bookkeeper — you get a partnership with someone who can understand and translate your goals into the fiscal world.

With our financial support, our members will save time, allowing them to focus on their art, business, and community. They will have reduced stress, living in peace of mind when tax season rolls around. They will be able to act with renewed confidence knowing that their finances are in good hands.

We work tirelessly to be the people in your corner that you can trust. This is exactly what Jeremy offers to our members through his services.

Not A Member Yet?

Joining startWorks means access to services, resources, and expertise that is designed to help you and your business succeed specifically. We pull back the red curtain and offer you expert assistance that can often feel elusive or unattainable.

With Jeremy now certified in both bookkeeping and tax prep, there has never been a better time to get the support you need to grow and scale sustainably.

Plus: you’ll get exclusive Substack posts every week: deep dives, exclusive guides, you name it.

💡Interested in joining?

We cannot wait to meet you! Fill out this form to be contacted by one of our concierges. Ready to jump right in? Visit https://buy.stripe.com/5kA8zh9UGaRA1ri9AL to join.

“What is the name of the street you grew up on?” “Who was your first pet?” “How old were you when you had your first kiss?”

Personally, I know I see copy-and-pasted Facebook posts like these from my older relatives. However, it exists on social media platforms such as Instagram and TikTok, too.

They look harmless. They feel like an easy way to join in, share memories, or connect with friends. But here’s the catch: those questions are the same ones many websites use as password recovery questions.

Think about it. Everyone has their favorite recovery question: What is your mother’s maiden name? What was your first car? How many siblings do you have?

By answering these questions publicly, you could very likely be giving away the keys to your most sensitive log ins.

“But I want to have fun!” you say! And, we get it! So…

What Can You Do?

Besides refusing the be complicit completely, you do have a few options to keep your social media interactions fun and active.

Tongue-In-Cheek

You got tagged in one of these posts by Aunt Karen, and you don’t want to leave her hanging; we all know how important Facebook is to her. You can always answer “N/A” to all of the questions; “None of your business” if you are feeling spicy.

Instead of tagging more friends at the end, add a short and sweet message explaining how posts like these can serve your information to hackers on a silver platter. Fitting in is never a good reason to risk needing to change all of your credit card information after an identity theft.

A Practice In Fiction

Do you have a favorite book character? Maybe a movie? Answer as them! Or, make up answers that are totally ridiculous, just for fun.

It Sounds Scary, But The Solution Is Simple

• Don’t give real answers to public posts. Treat them like strangers asking you for personal details — because that’s essentially what they are.

• Use a password manager. Tools like LastPass, which startWorks members can access, store and generate strong, unique passwords so you don’t need to rely on recovery questions or “easy to remember” logins.

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