I Went To 'Canva Design School' So That You Don't Have To
What Does Canva Have to Say About Mastering Social Media Marketing?
Canva has become the graphic design one-stop-shop for the digital age. You can use premade designs, make your own, resize to an inconceivable number of formats, build brand kits… and get educated.
Canva design school is a resource that was developed to help the everyday consumer learn how to use Canva tools, implement marketing principles, and even use AI ethically in a classroom setting. There are countless courses available to take.
My question was: What does Canva know that I don’t?
Mastering Social Media: Canva Design School
I chose to embark on the Mastering Social Media course; with our recent rebrand, we have been brainstorming social media marketing alterations, and I was intrigued with how Canva could enlighten me. What followed was a 12 video, 23-minute crash course in social media marketing.
Social media is about building community and relationships with consumers
Canva’s overarching idea about social media is that it is social, it is a way that most people build their relationships; personally, professionally, and publicly.
According the Canva Design School, here are the 11 things you need to do to achieve this social bridge to community:
Find Your Focus: Where can you find your customers?
Set Your Goals: Where do you want to be?
Define Your Style: What does your business look like?
Make it Visual: Make your audience understand what you are saying.
Color, Contrast, and Clarity: The three C’s to making eye catching visuals
Master Your Videos: Hook your listener in 3 seconds or less.
Tailor Your Content: Make it unique based on the platform.
Educate, Inspire, Entertain: Get out of the business box and think creatively.
Plan Ahead: Plan your content by the week or by the month.
Build Your Community: An engaged community markets your business for you.
Make Your Mark: How can you make what you do shareable?
🔒 Ready to Go Deeper?
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