Using Buffer To Simplify Social Media Management
The solution to managing posting on numerous platforms at once.
The key to maximizing visibility on social platforms is frequent, consistent content. However, it seems that there is a new platform surfacing in the digital space every single day.
Reels on Instagram, pins on Pinterest, videos on YouTube, posts on Facebook… just thinking about managing all your social media channels can make your head spin. Not to mention, carrying a consistent brand image over multiple platforms.
If you've ever wished for a one-stop tool to streamline it all, you're not alone—and luckily, there’s a solution that can help you do just that: Buffer.
What Is Buffer?
At it's basic building blocks, Buffer is an API.
API stands for "Application Programming Interface,” which means that it is an application that serves as a bridge that allows multiple applications to work together or perform certain actions at a requested time.
Buffer, as an API, is an all-in-one social media management tool. Whether you're a small business owner, a nonprofit, or just trying to stay consistent online, Buffer helps you plan, post, and analyze—all from one place.
Best part? The basic level is free.
Here’s how it works (and why we recommend it)
Create One Post For All Your Platforms
Buffer allows you to write one post and deploy it across multiple platforms: Instagram, Facebook, TikTok, Pinterest, Twitter/X, YouTube, LinkedIn, Bluesky—you name it. If your content includes text and an image or video, you’re good to go.
Pro Tip:
You can use the same text and media across all platforms, but it's easy to customize posts if you'd like. For example, upload a vertical version of your video for Instagram Reels and a horizontal version for YouTube to optimize your presentation.
Scheduling Ahead
No more setting alarms or worrying about connections to post on the fly. Buffer’s publishing calendar looks and feels like Google Calendar, iCal, or Meta Business Suite. It provides a familiar interface to schedule out content for the week or month.
Pro Tip:
Use the monthly view to get a holistic snapshot of your content. Aim for a healthy balance: alternate videos with static images, sprinkle in some educational or entertaining posts, and fill in any scheduling gaps.
Collaborate with Your Team
Working with a collaborative team? Buffer allows multiple users on one account. You can assign approval roles so no content gets published without your sign-off.
When utilizing the paid plan, separate logins and permission levels become available.
Pro Tip:
Set team members to “Approval Required” status to ensure brand control while still empowering them to create and schedule content.
Track What’s Working
Even with the free plan, Buffer lets you view post performance at a glance—likes, comments, and more. Upgrading gives you access to deeper analytics: engagement trends, best-performing content, and more.
Pro Tip:
Don’t get bogged down by numbers daily. Check analytics once a month to spot trends and make smart tweaks.
Stay on Top of Comments
With a paid plan, Buffer allows you to respond to comments across all platforms in one spot. It even highlights unanswered comments so nothing slips through the cracks.
Pro Tip:
If engagement is slipping through the cracks, this feature alone might be worth the upgrade.
Need a Simple Website?
Buffer also offers a Start Page—a single-page website where you can introduce your brand and link out to all your channels. Think of it as a digital business card or a quick way to share all your links in one place.
Bonus Use:
Already have a website? Use the Start Page as a microsite for events, launches, or seasonal campaigns.
Getting Started
Buffer’s free plan includes access to the publishing calendar and Start Page builder. As your needs grow, you can upgrade to unlock features like analytics, engagement tools, and team collaboration. Explore your options at buffer.com.
What art|Works Can Do For You
We provide marketing services designed to help artists and entrepreneurs build a solid brand presence, both online and offline.
From social media strategies to content creation and audience engagement, our goal is to ensure your work is seen by the right people in an honest and true-to-you way. If your vision is to be seen by as many potential customers as possible, we are equipped to help that become a reality.
We are here to help you do what you do best; that includes your social media presence. If you have any questions or concerns, you can find us at The Longview Gallery every Friday for "Work from the Office Fridays" or stop by any Wednesday during Office Hours with our IT team. We're always ready to help troubleshoot and answer any questions you may have.