Using Social Media to Support Your Local Artists and Small Business Friends
Without Spending A Dime
We all know someone hustling to build their dream—whether it's your friend who makes jewelry, your cousin who just opened a coffee shop, or that talented local painter you met at a craft fair.
Supporting artists and small business owners isn't just about buying their products (although that’s always appreciated!).
There's a lot you can do—especially on social media—that makes a real impact without ever opening your wallet.
Here's How You Can Uplift Your Creative and Entrepreneurial Friends In a Meaningful Way ↝
1. Follow Them
It sounds basic, but that follow button? It matters.
Every new follower helps boost visibility and signals to the algorithm that this account is worth showing to more people.
Plus, your support means the world emotionally—being seen by people you care about matters.
2. Like, Comment, Save
Engagement is currency on social media.
Likes help, but comments and saves are even better. Responding to a post—even with a quick "Love this!" or emoji—shows the platform that this content is valuable, and it helps push it to a broader audience.
3. Share Their Work
Whether it's to your Stories, your feed, or in a group chat with a “this is so them!” tag—sharing is one of the fastest ways to help someone grow their reach.
Think about it: if just five of your friends share a post, that artist could reach hundreds of new eyes.
4. Repost Testimonials and Tag Them
Bought something from them in the past? Post a picture, write a short caption about how much you loved it, and tag them.
Artists and small businesses thrive on word-of-mouth. Your genuine recommendation = gold.
5. Add Their Posts to Your Story Highlights
This one’s underrated! If you often support local creators, make a “Support Local” or “Artists I Love” highlight on your profile.
That way, people can always click back and see your favorite small biz shoutouts.
6. Turn On Post Notifications
Don’t want to miss what your favorite creator is up to?
Turn on post or story notifications so you can be among the first to engage. Early engagement can help boost a post’s reach big time.
7. Be a Hype Person
Did they post a new product? Announce a market? Share a win? Cheer them on!
Public comments are great, but don’t underestimate the power of a private message, too. Letting someone know you're proud of them is a powerful act of support.
8. Suggest Them When People Ask
Know someone looking for custom art, handmade gifts, photographers, or ethical small brands? Name-drop your people! A recommendation from someone you trust goes a long way—and might just lead to someone’s next big opportunity.
Supporting small businesses and local artists is so much more than a transaction. It’s a relationship.
When you follow, share, and show up consistently, you’re helping someone build a sustainable career doing what they love.
So go ahead—be loud about the people you believe in. It costs nothing, and it could change everything.
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